The Board of Woolworths Limited (WOW) has approved plans for the company to enter the $24 billion plus hardware sector with a multi format strategy designed to meet the everyday home improvement needs of Australian consumers. This fresh new home improvement offer will be based on a combination of significant local and international industry expertise; the right range representing value and choice; and a mix of convenient traditional hardware store formats and large destination home improvement stores to broaden consumer choice. Woolworths today announces a recommended takeover offer for Danks Holdings Limited (DKS), Australia’s second largest hardware distributor supplying 583 Home Timber & Hardware, Thrifty-Link Hardware, and Plants Plus Garden Centre stores plus 939 independent hardware stores. It also announced the development of a network of destination home improvement stores with a target to secure more than 150 store sites within the next five years and a joint venture equity agreement with leading US Home Improvement retailer Lowe’s Companies Inc.
Woolworths’ decision to enter the hardware and home improvement sector fits with the company’s overall offering which is focused on delivering value in customers’ everyday needs. The existing category for home improvement in Australia is under-serviced and Woolworths believes there is a genuine opportunity to bring competition and grow the sector with an enhanced offer.
Woolworths Chief Executive Michael Luscombe said: “There is a real opportunity to increase the overall size of the sector and this significant new distribution and retail investment should be positive for both customers and the industry alike.” Category expansion is one of Woolworths’ stated platforms for future growth. Expansion into the hardware and home improvement sector is a logical extension of Woolworths’ existing retail capabilities, technology and skills. We’re interested in adding choice to the industry and we believe we can improve the pricing, product range and experience for customers,” said Mr Luscombe. Through successful category expansion in the past, Woolworths is now proudly represented in consumer electronics, liquor, and hotels and has also entered financial services with the Woolworths Everyday Money credit card. The opportunity to grow the business by entering new categories benefits Woolworths shareholders by diversifying revenue streams and providing access to a new demographic of customers through which to grow the business and enhance shareholder value.
Woolworths/Lowe’s have offered $13.50 per share (representing total equity consideration of $87.6 million), plus approved final Danks declared dividend of $0.53 per share to acquire all the ordinary shares of Danks, Australia’s second largest hardware distributor. “The acquisition of Danks gives us immediate capacity and capability and fits with our overall aim of serving our customers’ everyday needs,” Mr Luscombe said. “Danks is a profitable, well run business that provides competition and choice in the independent hardware sector at both a retail and trade level. Danks is the ideal partner for Woolworths and we believe the combination of industry expertise on the Danks side, with Woolworths’ access to capital and supply chain systems, will significantly benefit the independent retailers and their offer.
Danks is a successful distributor to more than 1500 independent retailers, of whom 583 are branded either Home Timber & Hardware (205), Thrifty Link (312) or Plants Plus Garden Centres (66). Woolworths believes there is a clear opportunity to grow the distribution business and deliver greater efficiencies to independent retailers. Supporting independent retailers will continue to be a key priority for Danks. The acquisition of Danks will have a positive EBIT and EPS contribution from day one and gives Woolworths immediate capacity and capability to operate and grow its hardware business at a distributor and retail level. Woolworths believes there will be significant synergies between the businesses.
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