Delta Air Lines and the Virgin Blue Airlines Group (VBA) announced today they plan to seek regulatory approval to form a joint venture that will expand both carriers’ reach between the U.S. and Australia and the South Pacific. The alliance will allow Delta and the Virgin Blue Airlines Group to compete more effectively in those markets by collaborating on route and product planning, code sharing on their respective networks and extending frequent flyer program benefits and lounge access to customers of both airlines.
“Together, Delta and the Virgin Blue Airlines Group will be a stronger and more effective competitor by offering consumers greater choice of destinations, frequencies and schedules, all on leading-edge aircraft,” said Glen Hauenstein, Delta’s executive vice president for network and revenue management. “For Delta, this agreement is a significant milestone in the expansion of our global network in the Australia and South Pacific region. Virgin Blue and Delta make a tremendously exciting fit,” said Brett Godfrey, Chief Executive Officer and Co-Founder of Virgin Blue Airlines Group. “Not only will we offer travelers many new benefits and possibilities, but also the alliance of two new entrant operators will ensure that vital competition is sustained on the trans-Pacific route.”
In advance of their joint venture, the carriers are moving forward to implement codesharing, frequent flyer program reciprocity and lounge exchange privileges. Delta and the Virgin Blue Airlines Group today will file antitrust immunity applications with the U.S. Department of Transportation and with the Australian Competition and Consumer Commission. Delta Air Lines is the world’s No. 1 airline. Its Northwest subsidiary and Delta Connection carriers offer service to 382 destinations in 69 countries and serves more than 170 million passengers each year. Delta’s marketing alliances allow customers to earn and redeem either SkyMiles or WorldPerks on more than 16,000 daily flights offered by SkyTeam and other partners. Delta‘s more than 70,000 employees worldwide are reshaping the aviation industry as the only U.S. airline to offer a full global network.
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