GoConnect Ltd (GCN) is pleased to announce it has signed an advertising representation agreement with The Swish Group Ltd (SWG) to form one of the largest online music destinations in Australia. From December 2010, GoConnect will represent Swish’s online properties: Mp3.com.au (www .mp3.com.au), NiceShorts (www .niceshorts.com.au) and TheScene (www .thescene.com.au) and include them in GoConnect’s fast growing online media sales network.
On July 1, 2010, GoConnect merged with Undercover and PLW Entertainment to form Australia’s largest independent music entertainment company. The GoConnect Music Network includes Undercover (www.undercover.fm), uctv.fm (www .uctv.fm), Soundcheck (www .soundcheck.com.au), PLW artist sites for Trinity, Art of Wor, Goodbye Motel, Sam Clark and Engelbert Humperdinck and live music site Moshcam (www .moshcam.com). Together with the Swish properties, the GoConnect Music Network will become one of the largest online music destinations in Australia and be better placed to maximise revenues for both partners by targeting the advertising industry with a combined audience in excess of 600,000 unique visitors per month.
“Swish recently announced its intention to further focus its operations around Online Advertising,” said Dean Jones, managing Director of The Swish Group Limited. “This partnership with GoConnect will allow Swish to both continue to develop its own online advertising businesses and technologies while enjoying the benefits that should flow from the formation of this major new music network”. “We are extremely excited to have Mp3.com.au, TheScene.com.au and NiceShorts.com.au join the GoConnect Music Network and with it bring a new dimension of music content to our audience and increased value to the advertiser,” said GoConnect Director and Undercover founder Paul Cashmere. “The Swish music sites are complementary to our existing network of sites and will help improve revenues for both partners with a substantially larger audience reach for the advertiser”.