Mobile technology company Motopia (MOT) is delighted to announce it has signed a heads of agreement with Educate Ltd for exclusive distribution of the Lemon and Lime Platform to colleges and universities in the United Kingdom. Lemon and Lime is a revolutionary ready-made mobile application solution targeted at event organisers that can now be used to enhance the experience of students attending university all around the world. Customers in Australia already using Lemon and Lime apps include Future Music Festival, Fuzzy Events, Sydney Fringe Festival, Summadayze festival, WOMAdelaide and Adelaide Casino. Lemon and Lime has now been further developed to suit the needs of tertiary institutions around the world, and includes functionality to engage with students and enhance their connection with the university.
Students can benefit from linking with points of interest on campus, downloading interactive maps, having convenient information on course timetables, being updated with university event schedules and being offered university-controlled social media integration to enable them to share their experiences. Educate Ltd currently supplies its clients with advertising and media solutions and is in the perfect position to distribute this unique ready-made App solution to its existing client base of more than 120 universities across the UK.
Dan Beynon, commercial director of Educate Ltd, is excited to be joining forces with Motopia. “This partnership with Motopia represents a considerable opportunity for Educate Ltd and is a perfect extension that allows us to grow our product offering to universities with a best of breed mobile applications platform and take advantage of the phenomenal growth in the mobile marketplace,’’ he said.
Motopia is a publicly-listed global company that specialises in mobile and digital marketing, creating applications and content for use on mobile phones and other online devices. Motopia aims to become a world leader in mobile marketing, platform development and branded mobile content creation, licensing and distribution. Motopia has offices around the world, including in Melbourne, Adelaide, Singapore, London and Los Angeles.