Australia’s leading independent grocery and liquor wholesale distributor and marketer, Metcash Limited (MTS), announced a major expansion of its Campbells C-Store Distribution business, with the addition of about 230 Mobil Quix and other convenience/petrol outlets to its client base over the next 12 to 15 months.
The new arrangements, expected to generate an extra $140 million in annualised sales revenue, follow the acquisition of Mobil by 7-Eleven Australia, whose 400 convenience stores across Australia are already supplied by C-Store Distribution. Campbells and 7-Eleven have formed a joint operational team to ensure the effective conversion of Mobil corporate stores into the very successful 7-Eleven system and the new supply arrangements. The Mobil commission agent sites will come on to the new arrangements as they convert to the 7-Eleven brand across the balance of 2011. C-Store Distribution will supply grocery, tobacco, soft drinks, confectionery and oil lubricants to the strongly performing chain of outlets across capital cities and major regional centres.
Chief Executive Officer of Campbells Wholesale, Peter Dubbelman, said “We are delighted that the independents have gained the opportunity to grow their share of the convenience sector under the proven and very successful 7-Eleven franchise model. “C-Store Distribution is effectively a Total Supply Solution for 7-Eleven, which has enjoyed strong efficiency gains over the last four years”, he added. Chief Executive Officer of 7-Eleven, Mr Warren Wilmot, said “We will use Metcash’s distribution systems to improve the support of Mobil stores through improved pricing, more efficient deliveries, better fulfilment rates, as well significantly reducing delivery and administrative costs. “We have developed a strong working relationship with the Campbells team and look forward to delivering a great service to the Mobil stores”, he concluded.
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