Mobile Embrace Limited (MBE), Australia’s leading integrated mobile and digital communications company, has entered into an exclusive partnership with Modapt for the Australian market to sell and implement Modapt’s mobile adaption software, enabling businesses to adapt their existing websites so they can be viewed in a user- friendly way on any mobile phone that supports internet browsing. Mobile Embrace’s sales reach will expand as it will take over management of Modapt’s commission only Australian resellers and current sales pipeline. Mobile Embrace will also work with Modapt in servicing its existing customers and provide implementation services and consultancy for Modapt’s USA resellers and customers. Revenue is generated from hosting, licensing and implementation fees.
Neil Wiles, Managing Director of Mobile Embrace, said: “We are excited to be partnering with Modapt. We share Modapt’s goal to provide users with the best possible experience on mobile.” “As the statistics show, currently very few websites are optimised for viewing on a mobile phone screen, making the user experience a poor one. Businesses must embrace mobile because that’s the way of the future. People will access the internet primarily on a mobile device and the ‘snacking’ mentality of mobile internet users means business must make a strong and meaningful first impression with how their website appears on a mobile device or the user will be gone.”
Mobile Embrace Limited (MBE) is Australia’s leading integrated mobile and digital communications company. The company enables businesses to embrace the mobile opportunity, to reach further than before, to engage existing customers and to find new customers via the mobile phone with highly interactive mobile solutions. Mobile Embrace makes it simple for its clients to integrate mobile into their business with fully integrated mobile messaging, publishing, and advertising platforms and services. Combined with mobile marketing, mobile application development and mCommerce technology and services, these proven and robust platforms support high volume, seamless mobile enablement and customer acquisition solutions for business.



