Posts Tagged ‘hotcopper’

Imitation is a competitor’s form of flattery

Wednesday, March 3rd, 2010

What’s with all the sailing ads?

Trader Dealer Sailing Ad

Trader Dealer Sailing Ad

It looks like E*TRADE has taken note of our recent ad campaign on HotCopper, and was so impressed with our message it imitated our ads!

Just compare the prices though and we win the race. Plus we offer better service!

Trader Dealer: $19.50
E*TRADE: $32.95

Believe it or not, our sailing theme was inspired by our being an official supporter of Audi Victoria Week. We can’t help wondering where E*TRADE came up with their concept.

HotCopper forum members may also note that when the two ads run simultaneously, it’s our boat that reaches the far side of the ad first. Looks like our animated boat is faster, just like our execution!

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Imitation is a competitor's form of flattery

Wednesday, March 3rd, 2010

Anyone who visits the HotCopper trading forum may have noticed a sudden proliferation in ads featuring boats – we’re taking it as a compliment!

Visit our sister company’s blog to check it out.

Trader Dealer Sailing-Ads

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