APN News & Media Limited (APN) announced that Adshel, the company’s joint venture with Clear Channel, has been successful in its tender for one of Australia’s largest outdoor contracts, Yarra Trams. As part of the contract win Adshel will become the sole provider of tram shelter advertising and related cleaning and maintenance services, gaining exclusive rights from 1 September 2011 to the lease of all 907 advertising supported tram shelters, consisting of 1463 advertising panels, until 2017. Melbourne trams are the largest tram network in the world, with more than 180 million passenger trips a year and rapid patronage growth.
APN Chief Executive Officer Brett Chenoweth said: “This is a significant and long-term outdoor contract which further underpins the business momentum we have across APN’s Outdoor portfolio.”
Formed in 1997 as a 50/50 joint venture between APN News & Media Limited and Clear Channel, Adshel is one of the most recognised names in the outdoor media market. Adshel has the largest street furniture coverage in the country with over 14,700 fully illuminated advertising panels in Australia across roadside, rail and retail and reaches 90% of Australians on average 85 times a fortnight. Engagement products such as Adshel Mobile, Adshel Activate, Adshel Digital and Adshel Create deliver impact and interactivity beyond static outdoor. Adshel Mobile is the largest outdoor mobile network with over 200 linked Bluetooth sites. APN News & Media Limited is one of Australasia’s most dynamic and broadly based media companies operating in newspapers, radio broadcasting and outdoor advertising. Clear Channel Outdoor is the world’s largest outdoor advertising company with close to one million displays in 49 countries across 5 continents.