AdEffective Limited (ABN) is pleased to advise that a Platform Publisher Agreement (PPA) has been signed with The Rubicon Project Incorporated. It will provide access to the Display Advertising, which is expected to reach over 24% ($7.61 Billion) of all online advertising market spend in the US in 2011. It will allow Footar publishers to fill display advertising inventory needs with higher monetisation and in turn increase revenue growth. It will also allow Footar to access Rubicon’s advertising yield optimisation platform and technology, along with providing Footar publishers access to the most sophisticated platform built to optimize online advertising. AdEffective and Rubicon have entered into an agreement to allow AdEffectives’s online advertising delivery product, Footar, access the Rubicon Project REVVTM yield optimisation platform and the ability to help its publishers fill advertising inventory needs with higher monetisation. With the combination of the Footar Product joint venture and the Rubicon Publisher Agreement, AdEffective Display Advertising revenues are expected to match AdEffective search advertising revenues within 12 months. Currently more that 95% of all revenue generated by AdEffective is in the search advertising sector.
AdEffective is an online advertising business focusing on the distribution of advertising to publishers and publisher networks and more recently, on the design and development of innovative new platforms and technologies in the online advertising space to help improve advertiser ROI and generate more revenue for its publisher partners. AdEffective served more than 1⁄2 a Billion Ad Units in May 2011 through its partner syndication network. Ad units server through AdEffective’s partner syndication network include search (ads based on keyword input), contextual (ads based on the content of a page) and Footar ads (ads which appear fixed to the bottom of a web page).
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