The iProperty Group (IPP), owner and operator of Asia’s No.1 network of property websites in Malaysia, Indonesia, Hong Kong, Macau and Singapore, announced that the company has formed an exclusive partnership with China Central Television (CCTV)’s official online platform, China Network Television – cntv.cn. Under the agreement established via 3rdSpace (CNTV’s exclusive property services partner), the iProperty Group will be the preferred partner publishing more than 380,000 of its residential and commercial property for sale listings as well as news content from across the group’s five core markets on CNTV’s newly launched property portal; reaching more than 35 million China mainland viewers every month.
Chief Executive Officer of the iProperty Group, Shaun Di Gregorio commented: “CCTV is the main news source for the Chinese people and an important window for Mainland Chinese to learn about information overseas. Forming a partnership with CCTV, the national and most influential media broadcaster in China, the world’s fastest growing country with a population of over 1.3 billion, will provide our customers with unparalleled access to the largest group of Mainland Chinese with rapidly-rising wealth and income”.
“The partnership will extend our reach and presence into the second largest economy in the world with the core benefit being to our customers; when they advertise with any one of our market leading property portals, their property listings will now also be seen on the CNTV.cn property website in China. This agreement opens up a whole new set of potential investors and property buyers for our customers. The new site is scheduled to go live on the 25th of July 2012,” added Di Gregorio.
The iProperty Group (IPP) owns and operates Asia’s No.1 network of property websites under the iProperty.com umbrella brand. Headquartered in Kuala Lumpur, Malaysia, the Company is focused on developing and operating leading real property portals with other complementary offerings in Asian markets. It currently operates market leading property portals in Malaysia, Hong Kong, Macau, Indonesia and Singapore, and has investments in India and Philippines. With further expansion planned, the iProperty Group is continuously working to capitalise on its market-leading positions and the rapidly growing online property advertising market throughout the region. Along with 18 property websites across the region, the Group’s portfolio also includes the first regional commercial property website, CommercialAsia.com, as well as a regional property exhibition business and monthly property magazines in Malaysia and Indonesia.