The Directors of Transol Corporation Limited (TNC) are pleased to announce Valleyarm Digital Pty Ltd, through its 100% owned subsidiary Music Services Asia Pte Ltd, has entered into a joint venture agreement with Branded Limited for their new online Music Business Directory for Asia. The directory will be known as “www.musicmattersconnects.asia” and will feature over 130 categories of Music Industry related categories spread over 5000 business’ and their contact details from the Industry operating in the Asian region. The deal is expected to generate new revenues and earnings for the Valleyarm Group from sponsorship sales and advertising in the 2012-2013 financial year.
Gary Mackenzie, Managing Director of Valleyarm and Music Services Asia said “Music Services Asia is excited to launch the first dedicated online Asian Music Business Directory and considers this to be a significant opportunity to leverage Valleyarm’s digital music content and provide a platform integrating business and advertising revenues”. Jasper Donat, CEO of Branded Limited said “Branded is delighted to be part of this pioneering initiative with Music Services Asia that will connect businesses in the Asian region with each other, as well as make contacts in the Asian region much more accessible for international companies to plan new business initiatives here“.
Branded is an Asian media and entertainment brand marketing agency. Branded has successfully partnered brands with a number of the world’s leading entertainment attractions including Walking with Dinosaurs, the Rolling Stones, Coco Lee, Black Eyed Peas, Jamie Cullum, We Will Rock You, James Blunt, ARTHK, Chicago the Musical and Barney the Dinosaur. Branded also has unique experience in the media and technology space having been the exclusive sales agent for the CASBAA Convention since 2003. Branded also created the MediaWorks event in partnership with Haymarket (the publishers of Campaign). Music Services Asia (MSA) provides a fundamental foundation platform for development, recognition and international standard codes of practice for digital music, music charts and radio shows for the whole Asian Region. MSA utilises Singapore as the business hub for these services to ensure sustainable growth from a sound infrastructure that is both pro-business and pro-consumer related.