MobileActive Limited (MBA), Australia’s leading independent mobile phone content, interactive services and technology company, has signed two SMS carrier agreements with major Australian telecommunications carriers with a third agreement expected to be completed shortly. MobileActive is in the process of establishing an SMS gateway to be connected directly to Australia’s major telecommunications carriers. Currently the company’s carrier connections are via a third party. An SMS gateway is a device or service for delivering SMS messages to mobile networks from other media, or vice versa, allowing transmission or receipt of SMS messages to and from the telecommunications carrier networks with or without the use of a mobile phone.
The establishment of the gateway will enable MobileActive’s Mobile Embrace business-to-business division to deliver its products and services directly through the major carrier networks and to be an aggregator for third parties to deliver products and services directly through the carrier networks supporting business growth. In addition the gateway will enable the company’s Mobile Entertainment Retail Division (MER) to improve gross SMS revenue margin and once implemented can be utilized by MobileActive’s majority owned mobile advertising joint venture 4th Screen Advertising Australia. The SMS gateway will sit in MobileActive’s Business-to-Business division, Mobile Embrace, alongside the company’s Mobile Entertainment Retail (MER) and RingRing Studios (mobile content production, licensing and distribution) units.
MobileActive Limited (MBA) is Australia’s leading independent mobile phone content, interactive services and technology company across business to consumer, business to business and production and licensing. The company engages consumers through mobile building reach, value and loyalty for its brands and the businesses and brands of its clients and partners. The company develops, aggregates, markets and distributes a large and diverse range of mobile phone content and interactive entertainment including applications, games, video, music, graphics, information, text, rewards, user generated content, quiz & challenge, social gaming and social networking. The company provides interactive services and technology including mobile marketing, mobile internet and applications publishing and development, mobile asset management, m-commerce, mobile messaging, mobile membership, loyalty & reward and mobile advertising.