Imitation is a competitor’s form of flattery

March 3rd, 2010

What’s with all the sailing ads?

Trader Dealer Sailing Ad

Trader Dealer Sailing Ad

It looks like E*TRADE has taken note of our recent ad campaign on HotCopper, and was so impressed with our message it imitated our ads!

Just compare the prices though and we win the race. Plus we offer better service!

Trader Dealer: $19.50
E*TRADE: $32.95

Believe it or not, our sailing theme was inspired by our being an official supporter of Audi Victoria Week. We can’t help wondering where E*TRADE came up with their concept.

HotCopper forum members may also note that when the two ads run simultaneously, it’s our boat that reaches the far side of the ad first. Looks like our animated boat is faster, just like our execution!

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This entry was posted on Wednesday, March 3rd, 2010 at 8:48 pm and is filed under Trader Dealer News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Imitation is a competitor’s form of flattery”

  1. Imitation is a competitor's form of flattery | Online Stockmarket Trading Update says:
    April 7, 2010 at 7:11 am

    [...] Visit our sister company’s blog to check it out. [...]

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