ASX-listed mortgage and financial services group, Firstfolio Ltd (FFF), and Australia’s largest private health insurer, Medibank Private, have signed a 12 month services agreement whereby Medibank Private members will have access via eChoice, to a free home loan health check, significant discounts on all major bank home loans over $300,000 and one simplified home loan fee. Medibank Private now joins AV Jennings and Virgin Money as the third financial services partner to sign up to BLOOM, a proprietary business-to-business software application launched by Firstfolio following its acquisition of eChoice in 2008. The BLOOM platform is designed as a bolt on application that organisations integrate into their own IT systems, and provide as a customised mortgage and financial services offering to their own customers. Under the terms of the agreement, Medibank Private will extend the offer to its members across Australia promoted via the feelbetter Rewards program which offers members access to discounted products and services.
Mark Forsyth, Chief Executive Officer of Firstfolio said: “Signing Medibank Private was an outstanding endorsement of BLOOM and what it can offer our partners’ customers. BLOOM is an important element of our long-term organic-growth strategy, and we are also working on a pipeline of further partnership opportunities that should unfold in 2010. The feedback from our other partnerships highlight that BLOOM has a very positive future, particularly now as we start to see a steady flow of enquiries being generated from these opportunities,” he said.
Firstfolio is a specialist mortgage and financial services business, with a diversified distribution network through its aggregation business, LawFund, and Australia’s leading online mortgage platform, eChoice. Firstfolio also specialises in offering property related and financial service solutions including: finance; bonds; fee funding; property investment, professional services and insurance.
Firstfolio is one of Australia’s top tier mortgage aggregator / referrer platforms, with secure lines of funding through a range of wholesale providers including ING, Adelaide Bank and Origin. As at June 2009, Firstfolio’s mortgage loan portfolio was more than $12 billion.
Tags: FFF, Financial Services, Firstfolio, New contract
