Myer was able to give us some good news yesterday, announcing a significant profit increase despite the anticipation of falling sales, and the adverse impact of the GFC on plans to open 15 new stores.
Myer s half-year net profit rose 5.3% to $83 million, due to line by line cost cutting, a streamlined supply chain, and a strategy designed to target a broader range of customers than its upmarket rival David Jones.
The strategy, adopted after Myer was offloaded by the former Coles Myer group and taken up by private equity firm TPG, seems to have afforded the company more resilience to the current financial crisis.
While DJs has targeted a niche affluent demographic, Myer has been able to attract a wider range of customers.
In making these analyses yesterday, the Myer CEO also indicated a public float of the company would not happen until 2011 at the earliest.
In other good retail news, Oroton posted a net profit of $12.5 million, an increase of 20.4% – proving once and for all that people still need quality handbags even in a financial crisis.
More info here:
The Australian Financial Review
The Age